In developing a business, marketing strategy is one of the many important aspects that must be mastered by a businessman. When business people do the right marketing strategy, it is likely that a business that is being pioneered will be able to attract many consumers. As a result, the benefits that can be obtained will also be even greater.
With the rapid advancement of technology, marketing business activities is not a difficult thing to do. The emergence of various promotional platforms such as social media allows marketing strategies to be carried out effectively and minimize expenditure.
However, even though the means for promotion are increasingly diverse and effective, the owner of a business must be able to target consumers appropriately. The reason is, if the marketing strategy is planned carelessly, it is not impossible that the promotion will give zero results.
No need to be complicated and require a lot of funds, effective marketing strategies can be obtained if you know about the creative method. Therefore, for those of you who are looking for ways to develop and introduce business to the wider community, understand the following current marketing strategies. Guaranteed businesses that are being pioneered can skyrocket in an instant.
7 Marketing Strategies that Must Be Implemented by Every Businessman
Take advantage of the Internet as a Free Promotion Media
It can be ascertained that the majority of today’s society can definitely play the internet. Access to these technologies can now be easily obtained. Everyone who has a smartphone is most certainly able to get internet access whenever and wherever they are.
Knowing this, almost all business owners must use the internet to introduce their businesses to the wider community. One of the easiest is to create a social media account from the business or product being sold. Besides being seen by many people, social media can also be managed without having to spend a dime.
Another goal of utilizing the internet as a promotional medium is to make it easier for potential customers to know the products offered and their prices. Business owners can describe the quality of the product and also its advantages compared to competitors’ products.
If the business has developed and has a broad market share, business people can also start creating their own business sites so that customers can make transactions online. That way, the business is able to get far greater profits than before.
Invite close friends and family to enliven the place of business
One of the things that makes a business soaring fast is the appearance of consumer interest to buy the product being sold. When business owners are passive knowing their business looks lonely and not making a profit, it is not impossible if they are just waiting for bankruptcy to arrive. Conversely, if a businessman is able to find ways to impress his business with many visitors, success will surely come sooner or later.
Therefore, when you are in the initial phase of business development, do not hesitate to teach relations to come to the business place. If necessary, offer attractive discounts so that friends or family are willing to stop by and buy the products being sold. That way, the place of business will be seen to have many customers and make people curious about the products being sold.
This method will certainly be very effective practiced in businesses in the culinary field such as cafes and restaurants. Because most people will hesitate to try food in a quilt shop. So, in order to grow a positive image of the business and encourage customers to come, do this one marketing strategy.
Still, about how to develop a business in the culinary field, there is one more marketing strategy that is considered effective. The strategy is to invite influencers to come and hold an open house at the place of business.
No need to be done routinely and often, just holding the event once a month is enough to attract lots of new customers to the business. No need to invite well-known influencers with high prices, the use of this strategy can be done optimally only by bringing in well-known local media.
If it is felt that open house activities by inviting influencers are too risky for the financial condition of the business, the business owner can hire a local musician. In recent times, many cafes have also taken advantage of the local stand up comedy community to appear to enliven the business.
By providing live music events and so on, the place of business that is being developed will have more loyal customers. The potential to be able to get big profits will become more wide open.
Expand Consumer Market by Following Fairs and Bazaars
For culinary and fashion business owners, this one marketing strategy is a must-try. By attending a bazaar or exhibition, business people will have a greater chance to be able to introduce the business brand that is being pioneered.
However, keep in mind when registering a brand at a bazaar or exhibition, there are dozens or even hundreds of other brands that also have the same goal. Therefore, create a booth in such a way as to make it stand out from the rest of the booth.
In addition, also try to choose bazaars and exhibitions that have themes in harmony with the products being sold. For example, you may not offer children’s clothes at a rock concert. For this reason, look for references to exhibitions or bazaars that can be used as a bridge between consumers and the products being sold.
Contribute to Charity Events so that Positive Brands Grow
The main purpose of doing business is to make a profit. However, that does not mean business people do not have the human side to help others who are in distress. Now, while participating helps ease the burden on someone’s life, there’s no harm in introducing a business brand that is being pioneered.
Charity activities are certainly not uncommon for activists to help people in need, for example, victims of natural disasters or orphanages. Contributing to the charity event is not only about the material, but can also provide products that are sold to those who need it.
By using this marketing strategy, business people can not only get a positive image from the public. Inner satisfaction because it can ease the burden on others will be felt. Therefore, make sure to be sincere and selfless when contributing to charity events because the benefits that can be obtained are actually very valuable.
Create Loyalty To Customers by Giving Special Discounts
Even though it is still in the development phase, a business certainly has more or less loyal customers. So that consumers are not easy to switch to products offered by competitors, it never hurts to maintain good relations with them.
One way is to provide special attractive promos that can only be obtained by loyal business customers. The promotion can be in the form of shopping vouchers, discounts, or rewarding customers with new products.
The simplest example of a marketing strategy like this is that which is applied by many businesses in the field of car wash or laundry. In these types of businesses, it is not uncommon to see promotions in the form of free car washing after the tenth washing. So, business people can apply this strategy in a broader field of business.
Try to Always Make Customers Feel Special
In business, having loyal customers is one of the important keys so that the business can survive. For this reason, to maintain customer loyalty, business people must be able to maintain good relations with these customers.
In addition to providing promos and discounts, business people can also give thanks to consumers who visit. Giving a piece of paper or writing an electronic letter that says thank you to the customer is able to make consumers repeatedly visit your place of business.
By paying more attention to this, customers will feel that business owners really value each of their customers. As a result, these consumers will not hesitate to buy products back there.
Practice the Right Marketing Strategy so that Businesses Jump Fast
Although known to be effective and creative, the seven marketing strategies above do not fully guarantee that the business will immediately grow rapidly. However, if business people are able to practice the right strategy, it is likely that the business being pioneered can develop rapidly.
Therefore, don’t be easily satisfied or discouraged after trying a marketing strategy. If necessary, innovate the strategies and products sold so that businesses are able to attract more consumers.